How to Build a Sales Plan for Your Craft Food Business
July 14, 2021Your sales plan establishes a strategy for identifying sales targets, i.e. prospective customers, retailers or even funding partners. It lays out the steps you will take to connect with them and the tactics and tools used to do so. Sales are (Read more)
The Four P’s of the Retailer Pitch
July 1, 2021Kim Heinen is the Manager of Packaged Goods at Heinen’s Grocery Store. Kim currently leads the Category Management team for the Grocery, Dairy and Frozen departments. Kim and her team are primarily responsible for product assortment, pricing and promotions within the (Read more)