How to Build a Sales Plan for Your Craft Food Business
July 14, 2021Your sales plan establishes a strategy for identifying sales targets, i.e. prospective customers, retailers or even funding partners. It lays out the steps you will take to connect with them and the tactics and tools used to do so. Sales are (Read more)
The Four P’s of the Retailer Pitch
July 1, 2021Kim Heinen is the Manager of Packaged Goods at Heinen’s Grocery Store. Kim currently leads the Category Management team for the Grocery, Dairy and Frozen departments. Kim and her team are primarily responsible for product assortment, pricing and promotions within the (Read more)
Love Local Collective Spring 2021 Relaunch
March 16, 2021Central Kitchen is preparing to relaunch its year-old nonprofit Love Local Collective program with a new, improved website including delivery and subscriptions. The site is powered by a local software company called Farm Fare. It’s robust inventory and ordering system will (Read more)
Selling Your Craft Food Product on Amazon
March 16, 2021Want to sell on Amazon, but unsure how to get started? PUR Spices Owner and Central Kitchen Member, Sonya Patel, shares her experiences bypassing traditional channels and taking her brand directly to Amazon. Sonya is so knowledgeable, she recently partnered with (Read more)